When Donald Trump took the stage to claim victory, he was joined by friend and Ultimate Fighting Championship boss, Dana White. In his speech, White thanked online streamer ​​Aidin Ross, comedian Theo Von and podcaster Joe Rogan, after Trump’s appearance on their platforms proved critical to securing the votes of young men across America who wouldn’t have otherwise voted.

It was a sophisticated plan based on a close read of voting trends – and a little help from Trump’s son, Barron.